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Yahoo! is the second most popular from the three major search engines and includes an enormous network of websites. The algorithm of Yahoo itself can pose a problem for some SEO’s as we optimize client websites to rank highly on multiple search engines due to the way that it differs from Google and MSN. That said, any issue can be addressed provided that the right attention is given to the right details.
The value of a top position in Yahoo
What would you do if you were in one of the top spots in Yahoo’s index for your most popular keyword? Having Top ranking in Yahoo will help you to yield success & profits both. Yahoo is the most popular search engine in the WORLD and having top spots on Yahoo means your existence is in front of the whole world.
Factors that should taken into account to acquire higher ranking in Yahoo!
Getting top spot on Yahoo is not so hard, but rather, KNOWING WHAT TO DO!. There are some guidelines or techniques which are helpful to get higher ranking in Yahoo. On Yahoo! the major areas are as follows:
- Keyword density
- Site structure
- Backlinks
Keyword Density
Keyword Density is the most important factor that yahoo cosider while ranking websites. Generally you will see a range that appears much higher is 5.0 to 8.0%. Beyond this range or crossing this range your ranking in yahoo will go down on regular basis and after certain time your website will be removed from Yahoo’s index.
Site structure
Site Structure is more important factor on Yahoo! for two key reasons. First, the site structure determines the order in which your page content gets seen by the search engines and thus, which content will be given the highest priority. Content that occurs higher up in the code of your page is given a higher weight than content lower down in the code. Second, a properly structured site will be lower in code through the use of CSS, reduced or eliminated table use, etc. The reduction in code will push the content higher up the page as far as a search engine is concerned and thus, it will be given more weight.
Backlinks
Like in the other major search engines, having a solid backlink count from relevant sites using good anchor text practices is a major factor on Yahoo! for any reasonably competitive phrase. When it comes to calculating backlinks Yahoo! is far more similar to Google than MSN
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