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It is also a book on how to think about search engine optimization (SEO) – partially to combat the vast loads of misinformation floating about in forums and blogs and other e-books, and partially because as an industry, SEO is constantly evolving and the only way to stay ahead of the curve is to know its final destination.

This book sets you up for a long-haul SEO process. We take you through a onemonth prep period in which you’ll bring together all of the components you’ll need to begin a successful SEO campaign—one that’s just right for your unique situation. Then you’ll launch into Your SEO Plan, a customizable hour-a-day routine designed to increase quality traffic and improve your site’s presence on the search engines. Your SEO Plan is three months long, but you may start to see improvement in just days. After three months of following the Plan, your website will have a solid foundation of results-minded optimization. Your SEO campaign will be moving along and becoming more and more specific to your needs and strategies. You will have smart analysis in place to determine which strategies are working and which aren’t—and you’ll drop the duds and focus your efforts in directions that are working for you.
Most importantly, after three months of following the Plan, you will be a fullfledged search marketer. You won’t need day-by-day assignments anymore because you will be forging your own path. You will have great habits and tools for keeping your campaign buffed, and you’ll be well on your way to teaching us a thing or two.

Search engine optimization (or SEO for short) is the art of getting your website to the top of the search rankings. Why would you want to get to the top on Google? Well, here is my elevator pitch for why SEO (and this book) could be the best investment you ever make in your website and your business:

G Search engines are the way in which 90% of people locate the internet resources they need and Google has a 75% market share in Europe and North America. The Google brand is now rated as the most powerful in the world and, within three years, the company is expected to be the largest advertiser (by revenue) in the world. My approach focuses on Google because it’s the most important, but includes tips on other search engines where relevant.
G 84% of searchers never make it past the bottom of page two of Google and 65% of people never click on paid (or “sponsored”) results. Being at the top of the nonpaid (or “organic”) search results is a make-or-break mission for the modern business in a world ever more dominated by the internet.

G Around 15% of all sales in the British economy are now completed online, and price comparison service uSwitch predicts
that internet sales will make up 40% of all purchases by the year 2020. The numbers are similar in all the developed countries of the word, including the United States.

G In this book I share with you my seven-step approach to search engine optimization and website promotion. This proven methodology is the very same process I use with all my clients (large or small, ranging from Amazon and Microsoft to the smallest high-street store) and contains all the tips and tricks you need to achieve top rankings. The rest is down to you: your effort, vigilance, and determination.

There is no shortage on advice on the web regarding what people should do to improve a WordPress blog’s position in the search engine listings. It is easy to become baffled if you devour everything that’s out there, because a collection of people agree with others while some altogether disagree and offer different advice.

Recently a well-known selection of search engine optimization professionals provided their consensus thoughts to SEOmoz on what is important to gain high search engine rankings today.

According to the consensus views of the SEO experts, the following are the four most important ranking elements for SERPs, which are equally applicable to blogs running on WordPress and other platforms.

Keywords that Appear in the Title

Using the correct keywords in crafting the title tag of a page is of extreme importance. It does not only help with improved rankings, it also assists with higher click-through from the search engine listings to the web page. It’s of little value to be listed high in the search results without receiving a high number of clicks. The ultimate goal is to gain as many visitors to your site as possible.

The SE highlights in bold the keywords that were typed in by the user. When the right keyphrase of your title is highlighted, it gives the listing an improved opportunity of being seen and receiving a click. Nevertheless, highlighted keywords don’t comprise the only element to consider when crafting the title tag.

A lot of additional clicks can be gathered from a cleverly composed title tag, particularly when it tempts the user to click. It is more advantageous to receive 100 clicks from the 5th position through having a great title tag compared with fifty clicks from the third listing with a poor page title, correct?

Anchor Text of Inbound Links

The anchor text that is utilized in the link that points to your web site from an external web site counts a lot in the search engine computations to decide what your site is all about. In addition, what your web site is focused on defines mostly what it will rank for in the SERPs.

If at all you can exert any influence on the anchor text that other web sites use with their links to your site, then it is an extremely prudent investment of your time.

The more external sites that have links to your site with a specific set of keywords, or variations of that keyword, will prompt the search engines to more easily figure out that your site is focused on that particular keyphrase.

It is even better when the content of the destination page on your site contains that particular keyphrase and its latent semantic equivalents.

Overall Link Popularity of the Site

Search engines figure out the importance of a site from the volume of hyperlinks that are pointed to the site. They take into account both quality of the hyperlinks and quantity of links.

The importance of your web site increases in the opinion of the search engines according to the number of distinct web sites that have links back to your web site.

Link building is an ongoing process. One can never have enough backlinks pointing to your website. It’s true that one can build links too fast and that could raise some alerts in the algorithms of the search engines. But, if it’s done as an ongoing effort with a longer term view, every link is worth the effort of obtaining it. They all add up to an improved deemed importance of your site.

Link Popularity within the Internal Link Structure of the Site

The fact is that some of your pages will obtain more external backlinks than others. Those that do not attract many external backlinks might be the actual income generating pages that you would aim to rank high in the search engines.

Internal linking structure, as well as the anchor text utilized for the internal links, is the way to disperse PageRank inside the perimeters of your site.

Some search engine optimization professionals say that an internal link has the same weight as a link from an external page. That doesn’t mean the web site will gain high rankings by having only internal links. What it does mean is that you can cause a page to be ranked by pointing internal links to it even though it does not have many external backlinks, provided that the remainder of your web site has acquired adequate PageRank from external links.

Finally

WordPress Search engine optimization might seem daunting when one looks at it as a whole. But, when viewed as individual focus areas, there are a few comparatively uncomplicated areas one can focus on and make the biggest gains for your WordPress site