Sep 17
Since the release of v2.x many things have changed for WordPress users. While SEO still has some basic rules, optimizing a WordPress blog is getting easier as new plugins are added and upgraded.
The most important change in WordPress v2.x (and above) is the new improved dashboard. As with all change this revision triggered much controversy, pros, cons and confusion. Those users familiar with the previous versions of WordPress found it hard to adapt to the new interface, and many beginners found the navigation less intuitive than they expected.
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Sep 12
The SEO Mindset is a book on how to bring targeted traffic in from search engines on a long-term, consistent basis. Search engine optimization (SEO) is an important component of any online business strategy, and this book will show you the most effective methods to dominate search engine rankings for any niche or set of keywords.
It is also a book on how to think about search engine optimization (SEO) – partially to combat the vast loads of misinformation floating about in forums and blogs and other e-books, and partially because as an industry, SEO is constantly evolving and the only way to stay ahead of the curve is to know its final destination.
Aug 31
You know a book is going to be a winner when it begins with two simple, but incredibly powerful words: “measuring success.” Measuring success is what distinguishes winners from losers on the web, and all savvy website owners will tell you that understanding and making use of web analytics data is absolutely key to their success.
Why? Because analytics data offers a wealth of information about what visitors are doing on your website: what they’re reading, how they navigate, what they’re buying, and what they’re ignoring. By capturing, analyzing, and taking action on this gold mine of information, you can tune your website for maximum performance.
Advanced Web Metrics with Google Analytics is a compelling guide to this process.It’s a behind-the-scenes look at some of the most powerful tools available to anyone who runs a website. Author Brian Clifton knows his stuff, and while he offers a thorough look at the technical aspects of Google Analytics, his straightforward style makes the book accessible to anyone who’s interested in improving the performance of a website.
Aug 31
This book sets you up for a long-haul SEO process. We take you through a onemonth prep period in which you’ll bring together all of the components you’ll need to begin a successful SEO campaign—one that’s just right for your unique situation. Then you’ll launch into Your SEO Plan, a customizable hour-a-day routine designed to increase quality traffic and improve your site’s presence on the search engines. Your SEO Plan is three months long, but you may start to see improvement in just days. After three months of following the Plan, your website will have a solid foundation of results-minded optimization. Your SEO campaign will be moving along and becoming more and more specific to your needs and strategies. You will have smart analysis in place to determine which strategies are working and which aren’t—and you’ll drop the duds and focus your efforts in directions that are working for you.
Most importantly, after three months of following the Plan, you will be a fullfledged search marketer. You won’t need day-by-day assignments anymore because you will be forging your own path. You will have great habits and tools for keeping your campaign buffed, and you’ll be well on your way to teaching us a thing or two.
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