Veteran copywriter Michael Fortin, in an interview about SEO copywriting, said that he has tested a variety of blog platforms and the one that always seems to do best for search engine optimization is WordPress. That’s an incredible statement.

Specifically, he’s compared WordPress with Typepad and some of the other popular blogging platforms available and WordPress always comes up on top. Why is that?

I think there are several reasons why WordPress does so well:

First, it has a great community of support. Being open source, there are thousands of people working to improve WordPress every day. Many of the people who are most involved in developing WordPress improvements are themselves successful Internet marketing and SEO professionals. Their work benefits themselves as well as the rest of us so it behooves them to improve WordPress’s SEO benefits whenever they can.

Another reasons WordPress is so good at optimization is because developers go through the trouble of creating plugins that are useful. These plugins and the source code of WordPress work together to build a solid platform for blogging.

Finally, WordPress has a reputation. Online, reputations matter. If you build a solid reputation for your product or service and word gets around, the search engines tend to honor that. Word of mouth reputations are important and it’s something that robots can’t measure. That means Google’s algorithms are built in part on human interactions and input, whether by design or fiat.

If you’d like to listen to Michael’s interview, you can download it here. It’s about an hour long and well worth listening to.