Wordpress4Dummies, wordpress blog ,SEO, Articles, Templates, Plugin, Skin, Download, pdf

Free Wordpress Horses Blog Web2.0 Theme Template, Very High Quality Design Theme for Wordpress Called Horse theme by Savvy, The theme is SEO-friendly, Adsense-ready (you can insert ads in three different spots of your choice), and “feature-ready.” To have something show up in the “Featured” section, just categorize the post as “Featured.” To have images appear in the featured section automagically, just install the Thumbnails for Excerpts Plugin, Come With 3 Columns, Brown and White Colors, Nice Inspiration and Web2.0 Interface.

WordPress Sidebar Tutorial from Brook Drumm on Vimeo.

Wordpress 2.8.4 - Adding Images and PDF files from Brook Drumm on Vimeo.

Very few clients ask how we will build a website for them, or what software we use.  The question we do get is “Will I be able to edit the site myself?”  The answer is YES!  We are proud to exclusively use a content management system (CMS) called WordPress to build our websites.

Why? It is the #1 blogging platform (read more about this here) among the top 100 blogs.  It is also used by quite a few Fortune 500 companies!  There are a lot of OPINIONS flying around out there about the best way to build a site, but instead of jumping in and forming technical arguments that are lost on most people – we just use the #1 platform and rely on the “Wisdom of Crowds“.

WordPress is open source software.  This means it is free for anyone to use, change, write plugins for, etc.  WordPress runs on Linux, PHP, and MySQL… you don’t need to understand what these are, just know that they are all open source products that power the web server on which your site will live.  Free software, free operating system, free content management…. this translates into lower operating costs.

WordPress is among a handful of widely used content management systems.  We have tried several – all of the top 4 or 5 – and find WordPress to be the easiest to use while maintaining the best practices among website standards.  We strive to keep the technology as transparent as possible and hep you focus on CONTENT.  Remember – Content is King!!  SO easy to use translates into more relevant, fresh content.

WordPress is SEO friendly.  SEO stands for Search Engine Optimization.  In real estate, you hear “Location! Location! Location!”  In the world of website, the 3 most important rules are: 1)Findability 2)Findability & 3)Findability!  You need to be found by those searching for you or your website is useless!  Matt Cutts is the expert we will point to to explain why WordPress is a good choice for your SEO needs.  He is the head of Web Spam at Google and lives to improve search quality.  He also sneaks in some great tips to help you out when writing your content:

Oddly, some website producers hide the software that runs the website.  We recommend you ask any potential website producers/designers what they use and why.  Take notes, go home and see if the information measures up to your own research. We welcome these type of questions – in fact, here is a blog post to help you ask the right questions!

“Business Theme” wordpress as a CMS Template is great theme for web-designer whose handle a Corporate and portfolio websites project. You will love to see the featured content slider show different move for the image and content description.

Template Features

Auto thumbnail resize
Dropdown menu for categories and pages
Well commented code for all pages.
Well documention for speed and easing options customization for Featured Projects Slider
Valid XHTML and CSS
Layered PSD files for background images, Logo and arrow buttons customization.
Designed with “960 GRID ” System
Read me file included for easy customization.
Free Font used for logo, download link provided in readme file.

Web Publishing with Blog Hosting

Blogs have become an immensely popular way for internet users to publish content on the web. Upon first being introduced, they were primarily used as online personal journals. Today, blogs are being used by people of all sorts and companies of all sizes to obtain exposure and generate revenue. A blog is ideal for inexperienced users as most platforms don’t require you to know anything about HTML or other programming technologies. This makes for a user-friendly environment that allows you to easily publish content and establish a presence online.

Before creating your first blog entry, it is a good idea to determine whether you intend to monetize it, or simply use it for personal use. Most importantly, you need to determine what platform you want to use and where to host it. While you can choose a free platform provided by sites such as Blogger.com or WordPress.com, you are likely to get the most of out of a blog hosted by a professional web host. With this type of arrangement, you generally have to pay for the web hosting account but get the blogging script free. Though you can save a few dollars by going with the totally free route, most find that paid blog hosting offers the best value in terms of customization, control and flexibility.

What to Look For

A good blog hosting package is one that allows you to install and setup the application through simple point-and-click procedures. This can usually be done through a control panel such as cPanel and its Fantastico one-click script installer. If you are new to the world of online blogging, having such an easy to use tool is vital because manually installing any software on a web server can be an overwhelming complicated task. In addition, your hosting package should include a database such as MySQL for back-end in support and have whatever programming package the blogging software is written in installed on the server. It should also provide you with an amply supply of disk space and bandwidth as these resources will allow you to store your blog files and enjoy good amount of traffic. In the end, these features will help to ensure that your experience with a blog turns out be as smooth and pain-free as possible.

Finding Your Host

There are many companies that can provide you with a blog hosting service and this factor often makes choosing one a difficult process. When out comparing host, you will see that most offer multiple blogging applications for you to choose from. The best advise is to write down your exact requirements and preferences and then match them with the services provided by a particular host. It is also wise to learn more about the individual platforms to find out what each has to offer. When getting down to the specifics, you will find that it is much easier to choose a blog hosting solution that can deliver the results you’re after.

Description: Features: * sliding posts gallery (built in, customizable on the theme’s options page) * ads ready ( 1 banner ad in the header, 1 link ad below the header, 1 250×250 ad in the sidebar, 4 125×125 small ads in the sidebar)
License: Free to use, must keep footer AS IS.

Optimizer Tips :::::::::::::::::::::::::

• Tim Ash, writing for Search Engine Watch, writes: “It isn’t uncommon to completely redesign your whole landing page and test it head-to-head against your original.” Are you doing this? If you’re not — you could be missing the chance to increase your “conversions” (convert visitors to leads and customers) by 23% or more — see: WhichTestWon.com:
  
  Above test increased conversions 23% for a SaaS — Software as a Service client.

• A WildWestWeb.com article on top four tips to increase conversions advises, “Your ads and your landing page copy must match.” This is a doubly important piece of advice. Important for increasing conversions, and important in increasing your quality score with Google PPC ads — a tactic which can actually lower click costs.

How much is each lead at your site worth? If you sell a service for $1000, and close one in ten leads, then each lead is worth $100 to your company. An increase of 23% would represent significant income for your company… so start watching “conversions” in Google Analytics.

We publish tips like these daily on our Twitter account  @WebFadds. Contact us for your next Landing Page Optimization campaign.

WordPress Tips :::::::::::::::::::::::::

SEO: Consider this new plugin for your WordPress Business Blog and CMS:  SEO Smart Links.    The plugin works to improve your site’s interlinking by finding keywords in your posts, pages and comments and linking them to your other posts, pages, categories and tags.

Rich Content: Remember, publishing is the new marketing, so ask yourself how best to market your content.  Here’s an interesting new service to consider — Apture — a platform to “enhance your blog posts and articles with interactive videos, images, Wikipedia, maps and more from 50+ sources without making readers leave the page.”  We’re going to test it here at WebFadds, and you’ll see examples in our next edition.  For now take a look at the possibilities:

Above, (click to enlarge), is an example of how with one link, Apture (via a WordPress plugin), allows you to insert a YouTube video, related Twitter comments, a related Wikipedia article, and an Amazon.com related link — all in one mashup.  We like the potential here.

Twitter Tips :::::::::::::::::::::::::

Twitter Mashups keep on coming: I am continually amazed at the creativity and range of features appearing in applications that revolve around Twitter. Often, they are a concept in search of practical application. So, when you first read about them, they don’t immediately suggest a good business use. Let’s brainstorm:

TwitterCal.com – why would I want to get twitter updates automatically to a Google calendar? Well, remember that you can set and save custom searches on Twitter (right bar). Recall also that you can have any number of Google accounts each with more than one calendar. And, Google calendars can be embedded in web pages. So… let’s connect the dots:

• Pick a business event tracking message you want to show in calendar format on your site. This could be local marketing & business meetings, like SEO groups, software groups, chamber of commerce meetings, etc.
• Set up a new calendar for it in your Gmail account
• Set up your free Twittercal.com account
• Go to your Twitter account and use some intermediate level skills to refine your search for local events. Save the search.
• Do a search and use the Twittercal protocal to send an event to your calendar — (add any events by sending a direct message to gcal – ie: d gcal meeting with fred on monday, 25th of june at 9am)
• Embed the calendar into your site as a service for your readers.

TweetBurner: When marketing on Twitter (make sure it doesn’t come off as spam) use “TweetBurner” to shorten your URLs… then track how they’re shared on Twitter.

Above, Twurl will track and show you how many clicks you got on Twitter for each link you post there.

When you run wordpress or any other blog for that matter, chances are your blog is getting scraped, and re-used without your permission. In this post I’ll show you how you can use this to your advantage to build links with the anchor text of your choice.

The first step you need to take is to make sure you are publishing a full feed. I know this sounds counterintuitive, as publishing a full feed will actually encourage more people to scrape your feed, but that’s exactly what you want to happen.

Next you’ll need the RSS Footer plugin from Joost de Valk. By default the plugin links back to your home page with the name of your blog, and back to the individual post with the post title as the anchor text. This helps the search engines figure out who is the source of the blog post.

However you can take this plugin to a whole new level by also adding in links to different parts of your blog (or another website) with the anchor text that you put in. Initially I used this plugin in test mode to help me rank for the term [seo blog]. Once I had established that worked as proof of concept it was on to something more competitive. I’m now using it help me rank for the phrase [seo consultant].

Some important aspects of using this strategy, you don’t want to leave the anchor text, links, or surrounding text in place to long, you want to change it somewhere between every 30-90 days. This helps your backlink profile look more natural, and helps the scrapers from filtering out your links with pattern matching. Second go ahead and use it to build links for commercial terms, but don’t be greedy about it. Stuffing it full of  30 links pretty much shines a big spotlight on what you are doing, keeping it down to to 2-4 links keeps it from attracting too much attention.

Related posts: