Jan 02

WordPress Comment Moderation Notifier speeds up comment moderation.

WordPress Comment Moderation Notifier - screen shot.

A major part of blogging involves managing the readers’ comments and responding to them in a timely fashion. WordPress Comment Moderation Notifier sits on your system’s tray and notifies you whenever a new comment is posted. Depending on how you set it up (it checks new comments at set intervals), you can moderate and respond to comments much quicker - something your readers will appreciate.

Jan 02

Demo | Download

Jan 02

Many of the questions I received about WordPress SEO relate to keywords, so let’s dive into that topic. We’ll start at the beginning (and when we get to the end, we’ll stop, har har).

What’s a Keyword?

Keywords are the words people type into the search box at a search engine.

Yes, that’s it. That’s all they are. They’re small things, really. But oh, the power they hold! So much depends on them. Keywords form the basis of search results. Keywords form the basis for much of the web’s advertising. Keywords trigger much of the commerce online. Keywords are their own currency on the web, and they are worth actual dollars.

A keyword sounds like it should  just be one word, but they’re often more than one word. Here are some examples of keywords:

As you can see, only one of these is a single word, and some of them are more than several words. The more words there are in a keyword, the fewer but more specific are the results that will be returned in a search. These are also keywords people would expect to search on and end up at Remarkablogger.

I avoided keywords from other industries/fields because I don’t want to appear in search for unrelated words. I still to this day get searches for the word d-o-l-l-m-a-k-e-r because of a single post I wrote years ago.

Flipping Perspective

When considering WordPress SEO, you have to consider the keywords you want your blog to be found for (we say we’re targeting keywords). When writing a post for your blog, you have to consider what keywords you’re targeting for that particular post.

You may think you know the right keywords to target, but unless you’ve done some research, it’s likely you don’t really know. Incorrect assumptions about keywords can damage your bottom line considerably! How? The wrong keywords prevent your blog from being found by people.

You have to flip your perspective. You have to get inside the searcher’s head–or at least get out of your own head. One of the best ways to this that doesn’t involve “getting technical” is to empathize with a person who has a problem they’re trying to solve: how would they frame their question? What solution are they looking for? What words would they likely use? Then, write a post around those words.

Determining Keywords

There are a few free and easy ways to determine what your major keywords should be. Here are some of them:

  1. Use the Google suggest box. When you search on Google, a drop-down appears that contains suggestions. These suggestions are aggregated from the millions of searches people do on Google every day. What you’re seeing there is a “best of” list of the most frequently searched keywords.
  2. Use the Free Wordtracker Keyword tool. Wordtracker has a free and a paid version of their service. The free version is perfectly adequate for most people.
  3. Use Google’s Free Keyword Tool for AdWords. Even if you’re not going to run a Google AdWords campaign, you can still use the free keyword tool to get an overview of the market around a keyword in terms of searches, ad spend, and clicks. If you make money from your blog by running Google AdSense, this tool can help you target keywords for post topics that will create a more profitable context for AdSense ads.
  4. Analyze the top sites for your keywords. To be blunt, you can simply copy the successful tactics of other sites. Look at how a site writes its title tags and meta descriptions. Observe how its content is written and how keywords are used in it. Observe the site’s architecture and file-naming. Synthesize how the top sites do it into your own keyword/content/navigation strategy.
  5. There are many other tools I could show you, but this should do it for an introductory post.

Keywords for WordPress SEO

You want to be targeting between 3 and 5 major keywords for your blog. By major, I mean that a healthy number of searches occur for these words every day (it’s relative, but your research will reveal general numbers). For example, blog marketing is a major keyword for me, butUsing Twitter to grow blog traffic definitely is not. I may still be interested in it as a “longtail” keyword, but it’s not a major keyword.

Let’s apply this now to WordPress SEO: I strongly suggest you make these major keywords your blog categories, and that you set up your permalinks and robots/nofollow/noindex settings so that your blog permalinks always contain major keywords you want to rank for.

This is much more easily done for a brand-new blog than for an existing blog. Changing all the links on your blog without redirecting the old links to the new links will render useless any existing links to your blog from other sites (backlinks). However, it is possible to do this with the right WordPress plugins.

Jan 02

Google is the undisputed king of search. They do it well. What many bloggers may not be aware of is that you can use Google as your site’s main search engine. You don’t have to use your blog engine’s built in search.

 

There are two really nice benefits to using Google for your site search engine:

  1. It’s Google! That means you have full power of Google search on your blog.
  2. You can use Adsense for your search results and make some money on your site searches. And the CPM is usually VERY high with Adsense in this case because the ads are super well targeted.

So the question is: how do you do it? Well, I’ll show you. :)

  1. You need an Adsense account. So, if you’re not already signed up as an Adsense publisher, do so now.
  2. In your Adsense account, click on “Adsense Setup”. Then click on “Adsense for Search”.
  3. Click the “Get Started” button. You will enter the wizard for creating your search form.
  4. For “Search Type”, select “Only sites I select”. In your “Selected Sites” box, type the URL to your blog. You can enter multiple sites if you wish.
  5. Enter some “optional keywords” which will gear the ads displayed toward your blog subject matter.
  6. You can leave all other fields as default. Continue to the next step.
  7. Choose the look and feel of your search form. Continue to the next step.
  8. Next, you can choose where you want your search results to appear. In order to make the search results appear within your own site, choose “open results within my own site” and specify the URL. For PCMech, I entered “http://www.pcmech.com/searchresults.php”. This is obviously not part of the Wordpress installation, but that’s OK. We’re going to create this file for you in a moment.
  9. Choose the ad position and color palette and then continue to the next step
  10. Assign a name to the search engine. This is for your own internal purposes later. Then hit the “Save and Get Code” button.
  11. You’re going to get two snippets of code. One is for the actual search form and the other is for your search results page. Include the search form HTML wherever you want it to appear in your blog theme (likely either the sidebar or the header). You can use CSS to customize the appearance of the search form to match your site as closely as possible.
  12. Now you need to create a file called searchresults.php. The code I use for this file is below. You will need to paste in your results code that Google gave you, modify as needed to suite your particular theme, and upload to your blog’s root directory.


<?php
unset($_SERVER['PATH_INFO']);
//Include current WordPress Theme Header etc.
require(’./wp-config.php’);
function maketitle() {
return ” | Search Results”;
}
//Check if we’re wrapping the WP Theme
//Get Theme settings.
$themes = get_themes();
$current_theme = get_current_theme();
$current_template_dir = $themes[$current_theme]['Template Dir'];
$current_stylesheet_dir = $themes[$current_theme]['Stylesheet Dir'];
//Initialize the WP class to be able to get the header
wp();
//Set status to 200 to override the 404 set by WordPress
status_header(200);
//Include the WP Header
add_filter(”wp_title”,’maketitle’);
get_header();
?>
[ PASTE YOUR SEARCH RESULTS CODE FROM GOOGLE HERE ]
<?php get_sidebar(); ?>
<?php
get_footer();
?>

This file will use your blog’s active theme, however you may need to do some modifications to suit your blog. You might also need to go back and define the width of the search results to fit your blog.

When you’re done, you will have a Google powered search engine within your blog

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