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There’s absolutely no reason for anyone not to use Google Analytics, Google’s website visitor statistic and analysis tool, on their site. Here are seven reasons why:

1. It’s Free - Who can argue with that? An amazingly powerful site tracking program at the best price on Earth.
2. Keyword tracking - It shows which keywords people used to find your site and individual pages via search engines. That allows you further optimize your pages for search engines to grab and hook visitors.
3. Site overlay - One of Google Analytics’ neatest features that overlays your site’s links with detailed information about clicks & more. It allows you to directly examine your visitor’s behavior to get a better idea of how they interact with it.
4. Visitor map - Displays a graphical world map that pinpoints your visitor’s geographic locations. This can be especially useful for eCommerce/business sites because it gives them the ability to target regional advertising campaigns.
5. Superb interface - The simple flash-based dashboard shows you important information at a glance. Widgets can be added and removed based on the data you want to see. All information from geographic location, top search engine keywords, time spent on each page, etc can be viewed in all sorts of ways from pie graphs to lists and allows for very detailed drill-downs.
6. Goals - Goals are a nifty feature that shows the percentage of users that follow a specific path on the website, for example: navigating from the home page, to the contact form, and successfully sending the form. Contact forms, newsletter subscription pages, or specific posts…the possibilities are endless.
7. IP filters - Google Analytics easily allows the administrator to add IP filters to the site to exclude a specific IP or range. One great use for this is to exclude your own IP to reduce clutter in your stats and get a better idea of user traffic.

Google Analytics is the first thing most people should add to their site. It’s vast array of features, great price, and the benefits to the webmaster make it an indispensable tool for website developers & blog writers alike.