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You know a book is going to be a winner when it begins with two simple, but incredibly powerful words: “measuring success.” Measuring success is what distinguishes winners from losers on the web, and all savvy website owners will tell you that understanding and making use of web analytics data is absolutely key to their success.
Why? Because analytics data offers a wealth of information about what visitors are doing on your website: what they’re reading, how they navigate, what they’re buying, and what they’re ignoring. By capturing, analyzing, and taking action on this gold mine of information, you can tune your website for maximum performance.
Advanced Web Metrics with Google Analytics is a compelling guide to this process.It’s a behind-the-scenes look at some of the most powerful tools available to anyone who runs a website. Author Brian Clifton knows his stuff, and while he offers a thorough look at the technical aspects of Google Analytics, his straightforward style makes the book accessible to anyone who’s interested in improving the performance of a website.

I am truly blessed. This book—all of my books, my business, and my success so far—would not have been possible without so many people who have contributed and made a difference to me in so many ways.
Many thanks to my right hand, Stephanie Strathdee, for all the help with this edition of 101 Ways to Promote Your Web Site. This book was definitely a team effort.