Aug 31
Aug 31
You know a book is going to be a winner when it begins with two simple, but incredibly powerful words: “measuring success.” Measuring success is what distinguishes winners from losers on the web, and all savvy website owners will tell you that understanding and making use of web analytics data is absolutely key to their success.
Why? Because analytics data offers a wealth of information about what visitors are doing on your website: what they’re reading, how they navigate, what they’re buying, and what they’re ignoring. By capturing, analyzing, and taking action on this gold mine of information, you can tune your website for maximum performance.
Advanced Web Metrics with Google Analytics is a compelling guide to this process.It’s a behind-the-scenes look at some of the most powerful tools available to anyone who runs a website. Author Brian Clifton knows his stuff, and while he offers a thorough look at the technical aspects of Google Analytics, his straightforward style makes the book accessible to anyone who’s interested in improving the performance of a website.
Aug 31
I am truly blessed. This book—all of my books, my business, and my success so far—would not have been possible without so many people who have contributed and made a difference to me in so many ways.
Many thanks to my right hand, Stephanie Strathdee, for all the help with this edition of 101 Ways to Promote Your Web Site. This book was definitely a team effort.
Aug 31
This book sets you up for a long-haul SEO process. We take you through a onemonth prep period in which you’ll bring together all of the components you’ll need to begin a successful SEO campaign—one that’s just right for your unique situation. Then you’ll launch into Your SEO Plan, a customizable hour-a-day routine designed to increase quality traffic and improve your site’s presence on the search engines. Your SEO Plan is three months long, but you may start to see improvement in just days. After three months of following the Plan, your website will have a solid foundation of results-minded optimization. Your SEO campaign will be moving along and becoming more and more specific to your needs and strategies. You will have smart analysis in place to determine which strategies are working and which aren’t—and you’ll drop the duds and focus your efforts in directions that are working for you.
Most importantly, after three months of following the Plan, you will be a fullfledged search marketer. You won’t need day-by-day assignments anymore because you will be forging your own path. You will have great habits and tools for keeping your campaign buffed, and you’ll be well on your way to teaching us a thing or two.
Aug 31
Search engine optimization (or SEO for short) is the art of getting your website to the top of the search rankings. Why would you want to get to the top on Google? Well, here is my elevator pitch for why SEO (and this book) could be the best investment you ever make in your website and your business:
G Search engines are the way in which 90% of people locate the internet resources they need and Google has a 75% market share in Europe and North America. The Google brand is now rated as the most powerful in the world and, within three years, the company is expected to be the largest advertiser (by revenue) in the world. My approach focuses on Google because it’s the most important, but includes tips on other search engines where relevant.
G 84% of searchers never make it past the bottom of page two of Google and 65% of people never click on paid (or “sponsored”) results. Being at the top of the nonpaid (or “organic”) search results is a make-or-break mission for the modern business in a world ever more dominated by the internet.
G Around 15% of all sales in the British economy are now completed online, and price comparison service uSwitch predicts
that internet sales will make up 40% of all purchases by the year 2020. The numbers are similar in all the developed countries of the word, including the United States.
G In this book I share with you my seven-step approach to search engine optimization and website promotion. This proven methodology is the very same process I use with all my clients (large or small, ranging from Amazon and Microsoft to the smallest high-street store) and contains all the tips and tricks you need to achieve top rankings. The rest is down to you: your effort, vigilance, and determination.
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