Everything related to Internet marketing revolves around these three things— objectives, target markets, and products or services. It is critically important to define these things appropriately and discuss them with your Web developer. It is your responsibility, not your Web developer’s, to define these things. You know (or should know) what your objectives are more clearly than your Web developer does. If you don’t articulate these objectives and discuss them with your Web developer, it is impossible for him or her to build a site to achieve your objectives!
You know your target markets better than your Web developer does. You know what your visitors want, what they base their buying decisions on, and Planning Your Web Site what their expectations are. You need to provide this information so that your Web developer can build a Web site that meets the needs, wants, and expectations of your target market. Let’s spend the remainder of the chapter on these fundamentals—objectives, target markets, and products and services—so you can be better prepared for the planning process for your Web site.
Leave a comment