Aug 31
Aug 31
You know a book is going to be a winner when it begins with two simple, but incredibly powerful words: “measuring success.” Measuring success is what distinguishes winners from losers on the web, and all savvy website owners will tell you that understanding and making use of web analytics data is absolutely key to their success.
Why? Because analytics data offers a wealth of information about what visitors are doing on your website: what they’re reading, how they navigate, what they’re buying, and what they’re ignoring. By capturing, analyzing, and taking action on this gold mine of information, you can tune your website for maximum performance.
Advanced Web Metrics with Google Analytics is a compelling guide to this process.It’s a behind-the-scenes look at some of the most powerful tools available to anyone who runs a website. Author Brian Clifton knows his stuff, and while he offers a thorough look at the technical aspects of Google Analytics, his straightforward style makes the book accessible to anyone who’s interested in improving the performance of a website.
Aug 31
I am truly blessed. This book—all of my books, my business, and my success so far—would not have been possible without so many people who have contributed and made a difference to me in so many ways.
Many thanks to my right hand, Stephanie Strathdee, for all the help with this edition of 101 Ways to Promote Your Web Site. This book was definitely a team effort.
Aug 31
This book sets you up for a long-haul SEO process. We take you through a onemonth prep period in which you’ll bring together all of the components you’ll need to begin a successful SEO campaign—one that’s just right for your unique situation. Then you’ll launch into Your SEO Plan, a customizable hour-a-day routine designed to increase quality traffic and improve your site’s presence on the search engines. Your SEO Plan is three months long, but you may start to see improvement in just days. After three months of following the Plan, your website will have a solid foundation of results-minded optimization. Your SEO campaign will be moving along and becoming more and more specific to your needs and strategies. You will have smart analysis in place to determine which strategies are working and which aren’t—and you’ll drop the duds and focus your efforts in directions that are working for you.
Most importantly, after three months of following the Plan, you will be a fullfledged search marketer. You won’t need day-by-day assignments anymore because you will be forging your own path. You will have great habits and tools for keeping your campaign buffed, and you’ll be well on your way to teaching us a thing or two.
Aug 31
Search engine optimization (or SEO for short) is the art of getting your website to the top of the search rankings. Why would you want to get to the top on Google? Well, here is my elevator pitch for why SEO (and this book) could be the best investment you ever make in your website and your business:
G Search engines are the way in which 90% of people locate the internet resources they need and Google has a 75% market share in Europe and North America. The Google brand is now rated as the most powerful in the world and, within three years, the company is expected to be the largest advertiser (by revenue) in the world. My approach focuses on Google because it’s the most important, but includes tips on other search engines where relevant.
G 84% of searchers never make it past the bottom of page two of Google and 65% of people never click on paid (or “sponsored”) results. Being at the top of the nonpaid (or “organic”) search results is a make-or-break mission for the modern business in a world ever more dominated by the internet.
G Around 15% of all sales in the British economy are now completed online, and price comparison service uSwitch predicts
that internet sales will make up 40% of all purchases by the year 2020. The numbers are similar in all the developed countries of the word, including the United States.
G In this book I share with you my seven-step approach to search engine optimization and website promotion. This proven methodology is the very same process I use with all my clients (large or small, ranging from Amazon and Microsoft to the smallest high-street store) and contains all the tips and tricks you need to achieve top rankings. The rest is down to you: your effort, vigilance, and determination.
Aug 27
- http://www.dmoz.org/
- http://www.jayde.com/
- http://www.superpages.ca/
- http://www.bestcatalog.net/
- http://www.bizweb.com/
- http://www.haabaa.com/
- http://www.canadopedia.com/
- http://www.earthstation9.com/
- http://www.re-quest.net/
- http://www.mavicanet.com/
- http://www.webworldindex.com/
- http://www.illumirate.com/
- http://www.americasbest.com/
- http://www.web-beacon.com/
- http://www.clearleadinc.com/
- http://www.booksmusicvideo.com/
- http://www.chiff.com/
- http://www.somuch.com/
- http://www.psychnet-uk.com/
- http://www.clickey.com/
Aug 27
msn logo
Like all of the major search engines, MSN also builds their index of sites using spiders to crawl the web finding new and changed information. This information is then processed by the MSN servers using complex algorithms to determine which sites are most relevant to the search query entered. All search engine algorithms are mathematical and thus, there is a fixed set of rules and factors which, if addressed correctly, will result in a high ranking.
Factors to be considered while optimizing for MSN:
- Page Content
- Linking Structure
- Number of pages
- Title, Meta & head Tags
The above factors if addressed correctly, will have very significant results on your rankings.
Page Content:
The content of your page must be perfect. What I mean by this is that the content must appeal to both the search engines and the algorithms. In order to write properly for the visitors you must be able to write clearly and in language that is both appealing and understandable to your target market.
Internal Linking Structure:
The way your pages link together tells the search engines what the page is about and also allows them to easily (or not-so-easily) work their way to your internal pages. If your site has an image or script-based navigation it is important to also use text links either in your content, in a footer, or both. The text links are easy to follow for a spider and perhaps more importantly, the text links allow you the opportunity to tell the spiders what a specific page is about though the anchor text and, in the case of footers, allows you to add in more instances of the targeted phrases outside of your general content area.
The Number Of Pages & Their Relevancy:
MSN wants to please their visitors. For this reason they want to insure that highest likelihood that a searcher will find what they need once they get to your site. For this reason a larger site with unified content will rank higher that a smaller site or a site with varying content topics. (note: this assumes that all else is equal in regards to the other ranking factors)
When you are optimizing your site for MSN be sure to take some time to built quality content. Do a search on your major competitors to see how large their sites are, over time you will want to build yours to the same range through general content creation or the addition of a blog or forum to your site.
Titles, Heading Tags & Special Formats:
Titles are the single most important piece of code our your entire web page for two reasons. The first is that it holds a very high level of weight in the algorithm. the second reason is that it is your window to the world. When someone runs a search the results will generally show your page title in the search results. This means that a human visitor has to be drawn to click on your title or rankings your site is a futile effort (this isn’t about bragging rights, it’s about return on investment).
Heading tags are used to specify significant portions of content. The most commonly used is the H1 tag though there are obviously others (or they wouldn’t bother numbering them would they). The H1 tag is given a significant amount of weight in the algorithm provided that it is not abused though overuse (it should only be used once per page). Try to keep your headings short-and-sweet. They’re there to tell your visitor what the page is about, not your whole site.
Aug 27
Yahoo Logo
Yahoo! is the second most popular from the three major search engines and includes an enormous network of websites. The algorithm of Yahoo itself can pose a problem for some SEO’s as we optimize client websites to rank highly on multiple search engines due to the way that it differs from Google and MSN. That said, any issue can be addressed provided that the right attention is given to the right details.
The value of a top position in Yahoo
What would you do if you were in one of the top spots in Yahoo’s index for your most popular keyword? Having Top ranking in Yahoo will help you to yield success & profits both. Yahoo is the most popular search engine in the WORLD and having top spots on Yahoo means your existence is in front of the whole world.
Factors that should taken into account to acquire higher ranking in Yahoo!
Getting top spot on Yahoo is not so hard, but rather, KNOWING WHAT TO DO!. There are some guidelines or techniques which are helpful to get higher ranking in Yahoo. On Yahoo! the major areas are as follows:
- Keyword density
- Site structure
- Backlinks
Keyword Density
Keyword Density is the most important factor that yahoo cosider while ranking websites. Generally you will see a range that appears much higher is 5.0 to 8.0%. Beyond this range or crossing this range your ranking in yahoo will go down on regular basis and after certain time your website will be removed from Yahoo’s index.
Site structure
Site Structure is more important factor on Yahoo! for two key reasons. First, the site structure determines the order in which your page content gets seen by the search engines and thus, which content will be given the highest priority. Content that occurs higher up in the code of your page is given a higher weight than content lower down in the code. Second, a properly structured site will be lower in code through the use of CSS, reduced or eliminated table use, etc. The reduction in code will push the content higher up the page as far as a search engine is concerned and thus, it will be given more weight.
Backlinks
Like in the other major search engines, having a solid backlink count from relevant sites using good anchor text practices is a major factor on Yahoo! for any reasonably competitive phrase. When it comes to calculating backlinks Yahoo! is far more similar to Google than MSN
Aug 27
Google (SEO) Search Engine Optimization
Google Logo
A well built site is useless unless people know where to find you. This is where need of search engine optimization arises. The methodology of Search Engine Optimization depends on your knowledge as to how Google ranks it index. Since only the engineers employed by Google know the answer, it is up to the rest of us to speculate on what may work, and what we know doesn’t work. The easier your make your site to be understood by Google, the better chances you’ll have of getting top spots in Google’s index.
Google, the world’s number #1 Search Engine
If you are here at indianwebseo.com, you found our sites using a search engine, and it was probably Google. Google currently top most Search Engine. It will take time to index in google’s index as compared to Yahoo, MSN or Altavista.
The value of a top position in Google
What would you do if you were in one of the top spots in Google’s index for your most popular keyword? Having Top ranking in google will help you to yield success & profits both. Google is the most popular search engine in the WORLD and having top spots on google means your existence is in front of the whole world.
Getting top spot on google is not so hard, but rather, KNOWING WHAT TO DO!. There are some guidelines or techniques which are helpful to get higher ranking in google as follows:
- On page optimization
- Keyword analyzing
- Meta tags analyzing
- Checking Page Rank Leak
- HTML Validation
- Broken link checking
- Assurance of unique content
- Off page optimization
- Link building
- Reciprocal link building
- One way link building
- Three way link building
- Site submission
- Directory Submission
- Article writing
- Article Submission
- Press Release submission
- Software submission (If any)
- Link building
Aug 26
We all agree that having a secure wordpress weblog should be our first priorities when keeping a successful blog. In this post we’d like you to share your knowledge and help us create the Wordpress Security guide to keep the bad guys out.
1) Nobody should be allowed to search your entire server.
- WPdesigner advices us to NOT use this search code in the search.php
<?php echo $_SERVER ['PHP_SELF']; ?>
Nobody should be allowed to search your entire server, or? Use this one instead:<?php bloginfo ('home'); ?> - Block WP- folders from being indexed by search engines, the best way to block them in your robots.txt file. Add the following line to your list:
Disallow: /wp-*
2) Directories should not be left open for public browsing
There is a potential problem letting people know what plugins you have, or what versions they are. If there is some known exploit that is linked to a plugin, it could be easy enough for someone to use it to their advantage. Make an empty wp-content/plugins/index.html file or just add this line in your .htaccess file in your root:
Options All -Indexes
3) Drop the version string in your Meta Tags
A large number of WordPress themes have the WordPress Meta Tag that show the version of WordPress that is running on your blog which is an easy way to get your blog prone to hackers if you didn’t upgrade to the security-enhanced file permissions on both which is pointed out by Matt Cutts. Another solution involves a plugin that sets up a secondary new version.
This tag is in the header.php file that displays your current version of wordpress.
- <meta content=”WordPress <?php bloginfo(’version’); ? />” name=”generator” />
4) Protecting your Wordpress wp-admin folder
Attackers can use bots for a brute force style of attack that simply guesses the admin password until they come up with the correct one and login. There are a couple of solutions out there, we will highlight each below.
- Limit access to wp-admin folder by IP address- This solution is to restrict which IP’s can access the wp-admin folder via .htaccess. This has one drawback is you may have to update your .htaccess folder if your internet provider assigns you a dynamic IP address, you move to another location or you have authors at other locations.
- AskApache Password Protect- The plugin is simple, it adds a 2nd layer of security to your blog by requiring a username and password to access anything in the /wp-admin/ folder. All you have to do is choose a username and password and you are done. It writes the .htaccess file, without messing it up. It also encrypts your password and creates the .htpasswd file, as well as setting the correct security-enhanced file permissions on both.
- Login Lockdown plugin- records the IP address and timestamp of every failed WordPress login attempt. If more than a certain number of attempts are detected within a short period of time from the same IP range, then the login function is disabled for all requests from that range. This helps to prevent brute force password discovery.
5) Stay up to date
You need to keep your on your plugin/widget, theme, and Wordpress versions updated. Also, subscribing to the plugin/widget/theme Author’s RSS feeds makes keeping up with them much easier.
6) Take regular backups of your site and Database
You always have to take regular backups of your file directories as well as the database. WordPress Database Backup plugin creates backups of your core WordPress tables as well as other tables of your choice in the same database.
7) Update your wordpress to latest version
Probably the first thing you should do! Install the Instant Upgrade Plugin or the Wordpress Automatic Upgrade Plugin. Make sure you back everything up before performing the upgrades.
8 ) Use SSH/Shell Access instead of FTP
It is one of the best tips i found here.If someone gets a hold of your FTP login information (which is usually not encrypted and easy to get), they can manipulate your files and add spam to your site without you even knowing about it! Using SSH, everything is encrypted including the transfer of files, etc.
9)Stop worrying about your wp-config.php file
Keep your database username and password Safe by adding the following to the .htaccess file at the top level of your WordPress install:
<FilesMatch ^wp-config.php$>deny from all</FilesMatch>
This will make it harder for your database username and password to fall into the wrong hands in the event of a server problem.
Protect Your Blog With a Solid Password
Creating a strong password that is also memorable is one of the easiest defenses against being hacked. There are a lot of online password strength checker that you could check.
Also you might check lorelle’s article on blogherald called Protect Your Blog With a Solid Password, offering tips and tricks to help create a strong password that is also memorable, and how to deal with all the myriad passwords we seem to accumulate online.
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