Mar 07
Supercalitate / PRET DE CRIZA
PRETURI :
Mar 06
There is a reason that WordPress is one of the most popular blogging platforms out there. The WordPress Content Management System is an excellent tool to aid you in building a top quality website. One of the most exciting aspects of using WordPress is that it can help you increase your traffic flow exponentially. The only thing is you’ve got to be able to really maximize this system. In order to do that, you have kick up your WordPress blog to the next level. This will make the search engines work for you. In other words, optimizing your WordPress settings is one of the most crucial steps many ignore. By simply utilizing this one element to its full potential you can learn to optimize your search engine results.
Everyone understands that getting and maintaining the traffic that comes into your website is vital in achieving success. In addition, the visitors that you draw from the predominant search engines such as Google are not only free, but are targeted a lot. This article will be taking a look at ways to best utilize the features of SEO for your WordPress blog platform.
One of the most vital roles in determining how your website will be ranked will be filled by your WordPress titles. Google and other search sites look for keywords to prioritize findings, so the titles you use for each post must incorporate as many targeted keywords as possible. Such related keywords are a must have in your content and also your title. Do not repeat the same title anywhere else on the site, only for the content in which the keywords are included.
It may help to have a list of related keywords handy to refer to and use as you are writing new titles. Do not only think about the search engine results when writing your titles; a title with 8 keywords may look good to a search engine but will just be confusing to a visitor. Draw your audience in with an enticing, targeted headline that creates interest in the topic. The most effective titles are relatively short and concise with cleverly incorporated keywords that enhance meaning and spark curiosity. The relevancy of your content is essential; you’re not only creating a website to drive search engine traffic, but it should appeal to the traffic that your ranking attracts as well.
Make sure that your blog includes a site map, which is important when running a blog on WordPress. A Google Sitemap can be generated using a plugin and doesn’t take any technical know-how. The purpose of a sitemap is to give the search engines an easier way of indexing all of your pages and posts; that way, all of your content will show up in searches. Apart from creating a sitemap, you need to ping your posts to different websites. This simple strategy will help you to receive backlinks from websites outside of your own, and also increase the exposure that your blog receives. Every post published to your blog should be pinged - no exceptions!
You may also wish to link to blog posts which are related to the title post. This can be done by using one of the plugins that places a number of related posts using tags. You can easily decide the amount of related posts you’ll want to show, and that will also give the search engines a much simpler way to connect to your older posts. In conclusion, blogs and websites created on the WordPress platform truly have an advantage when it comes to search engine optimization. Adhere to the quick tips within this article so you can achieve the best possible results.
Mar 06
If you’re using a blog to promote your nonprofit or small business, a large part of your strategy is about getting found on Google – otherwise known as search engine optimization (SEO).
SEO is the practice of improving the traffic to a website from your website’s organic results on Google. If you don’t understand the value of SEO for your nonprofit, ask yourself the following question: “How would sending people to our website precisely when they’re interested in our cause impact our online fundraising?”
Simply stated, SEO is about getting more high-quality leads with your blog.
What is WordPress SEO?
Most nonprofits know very little about WordPress SEO. What are title tags? What is a meta description? And how important is the prevalence of keywords?
On top of this, blogging is only 1 percent of your job. You also manage your Facebook Page, organize events, write the email newsletter and explain what Twitter is to board members.
CopyBlogger SEO
Last month, Brian Clark (@CopyBlogger) announced the Scribe WordPress SEO plug-in(yes, that is an affiliate link). I purchased the plug-in as soon as it was announced for four reasons:
- I write 12-20 blog posts a month.
- About 30 percent of my clients find me through search. Getting higher rankings on Google means more business.
- My time is extremely valuable. Amen, if SEO can be streamlined.
- Brian Clark is a leading authority on SEO copywriting and publishes CopyBlogger. In short, smart cookie.
The Scribe SEO WordPress plug-in is not free, so I don’t recommend it if you’re only writing two to three posts a month or have SEO expertise. I also wouldn’t recommend it if your primary goals for blogging do not include ranking higher in Google searches.
If you are interested in Scribe, I’ve included a few screenshots of how I used it for this blog post.
WordPress SEO score
Scribe gives you a ist of recommendations to improve the findability of your content on major search engines. You can also reanalyze the effects your edits have on the content analysis SEO score.
Google SERP preview
Scribe allows you to see how your title tags and meta description will appear on Google:
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Scribe also gives you instant feedback about what SEO elements need to be completed in your blog post.
Mar 06
Having spent the last 6 years Client side as Head of eCommerce and agency side managing digital marketing teams, one constant has been confusion in new platform builds over what a “search engine friendly” website actually is.
eCommerce solution providers advertise optimised platforms and Clients demand search engine friendly sites; do both mean the same thing? Rarely. Client side eCommerce managers can confuse technical and content optimisation, leading to miss-matches between expectation and delivery. A technically optimised web platform does not necessarily mean that keyword planning and meta content optimisation have been carried out.
This blog provides a tick list of the core elements that you should specify in any RFP or ITT when scoping a new eCommerce platform. They act as a starting point for SEO dialogue, enabling you to push vendors on specific areas of optimisation expertise. Please note the list is not in any order of priority.
- 301 redirects to preserve search engine rankings
- Avoiding duplicate content and use of the canonical tag where relevant
- Dynamically generate search engine friendly URLs for product and content pages e.g. www.yoursite.com/category-name/product-name instead ofwww.yoursite.com/productdetails.aspx?pid=037012&cid=144&language=en-GB
- Ability to specify / edit URLs for individual pages via CMS – important for campaign landing pages and microsites
- Support for linking of product pages and content pages to improve internal linking – should be delivered via the Catalogue Management tool or CMS
- CSS absolute positioning for text links on product list pages to ensure the first link for each product is keyword rich
- Dynamic XML sitemap that is submitted on a regular basis
- HTML sitemap that is auto generated based on your catalogue and site structure
- Support for rich snippets within platform – encoding of data in RDF format e.g. customer ratings & reviews
- Custom 404 error page and automated report to flag error pages so your internal team can take action (you can achieve this through a separate monitoring tool such as Indiabook)
- Robots.txt file is provided and you can access and edit when required
- Core provision for meta content (title, description, keywords) that is auto generated when you load new products and content pages and can also be edited easily from within the CMS
- Text links in navigation not images; if coders are using sIFR (flash replacements) push them for clarification on how this is being done to ensure it complies with accessibility standards
- Keyword optimised H tags within html for headings – structure for use of H1 to H6 to provide a relevant hierarchy of content
- Ensuring flash objects are search engine friendly
- Ensuring pdf content is readable e.g. captions for images, document meta data
- Graceful degradation – when elements like JavaScript are disabled in the browser, key content is still visible to search engine spiders/bots as well as to visitors
- RSS feeds to support product and news announcements e.g. deal of the day
- Page load time to meet agreed threshold but make sure you define how load speed is measured e.g. after all page elements have loaded – this factor will be included in Google’s algorithm in 2010
- Social media content such as blogs are hosted on your primary website domain using an SEO friendly blog engine (e.g. Wordpress is better than Blogger) - blogs usually sit on a sub-domain such as blog.yoursite.com to ensure you benefit from the search engine juice.
It is essential that your site specific SEO requirements are accurately documented during your project scoping phase to ensure you evaluate the relative optimisation strengths of potential vendors.
Please note that this checklist does not attempt to tackle bespoke areas of website optimisation that relate to business specific commercial goals. You may have more detailed needs for elements such as Google Sitemap (e.g. separate news sitemap) that will need thorough mapping. My recommendation is to make sure you have the essentials covered and then work with an SEO specialist (in-house or outsourced) to overlay the detail.
I would welcome comments and recommendations based on your own experience. Is there anything you think missing from this list?
Mar 06
One of the things people seem to make the mistake with is that they assume that once they’ve hit the publish button, they never go back to that article again because they think the job is done. The problem with that is that, even if that brings in a lot of traffic from social media or being linked to, once the “fad” has died down, traffic will stop coming to it. However, if you take the time to do some search engine optimization to each individual post before publishing and after publishing, it could go a long way in bringing in a lot of traffic over a consistent period of time.
The first thing to consider is installing the All in One SEO pack for WordPress. This is a great way of adding specific keywords to each article so that the search engines, when they come to the site, see that your article is about those specific keywords. It helps to optimize your article from the get go.
The next thing to consider is adding h1 or h2 tags to the article. If you are writing a very in depth article, break it up into different sections and use certain phrases as those h2 tags. The search engine will see that those are important phrases and that’ll ding in the search engines. They’ll know that your site has relevance with those phrases and that right there is a way of beginning to gain traction with the search engines.
Now that the article is published, you need to individually build each post up in the search engines. The first thing to consider is submitting it to sites such as digg or reddit. While this can be perceived as spam to the sites – and therefore should be done only on your best articles – as their much larger site gets instantaneously indexed, your site will begin to get indexed as well. If they get popular, the search engines will notice that as well and pick up on the relevancy.
Link to it from any future articles if it is relevant. For example, if you wrote about a motorcycle engine and the next article is about oil, if you mention that type of motorcycle engine, link back to the article. That’ll do two things. The first is sending readers to older articles (which keeps them around longer), but more importantly, when a search engine comes to your site and sees the new article, they’ll also see the link to the older article and visit that as well, thus indexing it.
SEO on individual posts is incredibly important. While it seems like such a trivial thing to do, fixing the SEO on individual posts can bring a few visits a day. Spread that out across a hundred posts and suddenly, those few visits are a few hundred visits and it can only continue growing as you publish more posts.
Feb 04
Wordpress4dummies is for sale .
Please contact me to ordis.srl@gmail.com for details
Feb 04
Both Joomla and WordPress are established web design applications used by millions of websites across the world. Web Design Companies and web designers have in general supported various open source software for developing websites. Joomla and WordPress are two of the most popular ones and have established communities on the internet. There are hundreds of quality forums and blogs dedicated specifically towards the use of Joomla and WordPress for designing websites. other web design and content management systems including Drupal and Typo3 have also proved popular and effective. However WordPress and Joomla seem to have an edge over the others in terms of global popularity and use.
Many web design agencies and design professionals are proficient with Joomla and WordPress and are able to customise the software to meet the specific needs of a business. Both these platforms offer the flexibility to extend the core features to meet individual requirements. This article offers an insight into which software is more suitable for developing your website.
WordPress versus Joomla
Usability
WordPress probably scores higher in terms of usability, both from an end user as well as developer’s point of view. Due to its simplicity WordPress is easy to learn and get acclimatised to. However this is also due to the fact that Joomla offers many more features than WordPress and offers more advanced functionality. the new version of Joomla, the 1.5x version has made significant improvements in usability.
SEOMOZ.org, a leading web design and technical blog recently published an article where the author stated that “if you are willing to trade some extra learning time for a more advanced site, go with Joomla.”
Versatility
WordPress is better described as a blog software whereas Joomla is an advanced content management system. WordPress is excellent for publishing content. Joomla on the other hand offers many powerful features. There are Joomla components that target almost every industry and market.
If you have limited time to set up a website or if your requirements are simple then WordPress is probably the better choice. However if you would like to develop or design an advanced website with powerful features then Joomla is more suitable.
Search Engine Optimisation
WordPress is known for its search engine optimisation advantages. By default WordPress is search engine friendly and webpages tend to rank high on Google. on the Joomla needs some customisation in order to target the full benefits from search engines. with the right customisation however, Joomla websites are equally capable of ranking high on search engines like Google. Any expert Joomla developer will design a website to be SEO friendly.
A Joomla websites can be customised a accordingly to overcome any SEO shortcomings.
Scalability
Joomla is easily scalable. Joomla can be used to design small websites as well for developing complex functionality on websites. WordPress is great out of the box and will work excellent if the only purpose of the website was to publish informational content. WordPress is great out of the box but limited somewhat for developing complicated web applications.
Joomla can be scaled as required. almost any custom feature or application can be developed in Joomla. Joomla has been designed for extending and modifying to meet specific needs. WordPress is fairly limited. There are add-on features available for WordPress as well in the form of WordPress plug-ins but they do not compare to the advanced features that can be developed as add on Joomla modules or components.
Integration
Joomla has clear advantages with regards to extending and integrating the website with other third party applications of software. Joomla has a well formed and powerful API that developers can use to extend the software or integrate with other systems as required. Joomla websites can be easily integrated with other sources or websites.
Development of bespoke features
Joomla is the clear winner here. Customised development can be done in WordPress as well as Joomla. However Joomla’s development framework is more suitable for developing bespoke features for the website. There are many powerful add-on components that can be easily installed on a Joomla website.
Web designers and developers are able to develop additional customised features with ease using Joomla’s powerful development API. WordPress can also be easily extended however development API is not as powerful as Joomla’s.
Administration Features
WordPress has an easy to use, light weight administration panel. It is excellent if the main purpose of the website is solely to publish information. the administration panel is limited to updating or adding new content or media. Joomla has a powerful administration panel that offers a range of features such as e-commerce (Shopping cart), order management, enquiry management, User management, document management, multi-lingual content, etc. Joomla offers endless possibilities are and the administration panel is fully customisable for specific requirements.
Feb 04
Wordpress out of the box permits basic management of the primary SEO meta information. To extend the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to alter the page title and page meta description.
The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.
The All-In-One-SEO Pack provides for you to change the most important page elements – page title and page description. It also permits you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000\’s.
Page Title tags
This is the No1 SEO component to manipulate. Always make sure that you control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and show it in their search results.
Always try to make the page title only contain the keywords you want the page to rank for. Try to restrict them to two or 3 maximum.
Just like with a book the page title of an HTML page is the most significant element. Never leave this element to chance. Make sure you use keywords in the title.
If your page needs to stretch to cover two or three keywords we have found that you can still get solid rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.
If you are a larger branded company you will likely want to add your company or brand name into the page title considering this is displayed on Google. Keep it short and simple though. Do not add your brand statement just your brand or company name.
Page Description Meta Tags
This element is NOT used by search engines for ranking purposes. However, most search engines will employ this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. The rest of the time it will pick up the first piece of text on the page.
By having a good description it will increase your click through rates because the text will be more appealing to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the start of the description which is part of the 156 characters it displays.
SEO Meta data shown on Google listing
Changing the meta data and page title
At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.
SEO Magic Webs SEO Pack
http://www.seo-magic-webs.com/wp-content/uploads/2009/10/seo-services-SEO-pack-settings1.jpg
Discover more SEO tips and tricks at www.SEO-Magic-Webs.com. For the latest SEO Training details visit us today. You can use this article on your website but please use a unique version and retain this footer.
Feb 04
Open-source blogging platform WordPress has released an app for Android smart phones, adding to the existing iPhone and BlackBerry versions that already exist.
The Android WordPress app allows bloggers to configure and manage multiple blogs, moderate and reply to comments, create and edit posts and pages, and receive alerts of new blog comments in the Android notification bar.
As WordPress for Android is based on wpToGo, those using this will find the interface familiar as it has been worked on by Dan Roundhill in association with WordPress’ parent company Automattic.
By Marie Boran
Dec 13
Author: Tierra Innovation
Tierra’s Audio Playlist Manager offers extensive flexibility when embedding mp3 audio into your posts or templates. Features include:
- Embed single/multiple audio file(s) on a post page or template
- Embed single/multiple audio playlist(s) on a post page or template
- Build your own XSPF compatible player and link our XML to it
We provide customizable short code that can be pasted into any page / post, as well as code to embed into your template. For example code and samples, visit our Audio Playlist Manager page.
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